Let's build a brand

The Designer Who Gets Your Brand—Because I’ve Been There

Ready to for your brand to stop clients in their tracks?

My journey started in the beauty industry, where I spent years lashing clients, managing a salon, and learning exactly what it takes to attract and retain dream clients. Along the way, I realized that the secret to standing out wasn’t just in the service—it was in the brand.
Now, as the founder of Visionary Design Co., I help beauty pros, wellness businesses, and creatives build brands that reflect their passion and connect with their ideal audience. My approach combines hands-on industry experience with design expertise to craft brands that work hard and look good doing it

Hey, I’m Sydney! 

From Service Provider to Brand Expert

—A Perspective Like No Other

My background gives me a unique edge: I create branding that doesn’t just look beautiful—it resonates with your audience, builds trust, and positions you as the go-to provider in your industry. Whether you’re a lash artist, yoga instructor, or creative entrepreneur, I know what it takes to craft a brand that feels like home and works like magic.

 I understand the hustle of running a service-based business, managing clients, and striving to stand out in a crowded market.

With six years in the beauty industry,I know your world because I’ve lived it. 

work with me!

My mission is simple: to help you fall in love with your brand. I believe every service-based business deserves an identity that reflects its quality, attracts dream clients, and feels aligned with its owner. Together, we’ll create a brand that captures your passion and turns your vision into something unforgettable.

Helping You Build a Brand That Feels Like You

What You Can Expect When We Work Together

Clarity

Expect clear communication and deliverables that are easy to use and understand.

Collaboration

This is a partnership, and your input matters at every step.

Creativity

Your brand will be as unique as your business—no cookie-cutter designs here.

Connection

I pour my heart into every project, ensuring the final result feels personal and true to you.

When I’m not crafting brands, you’ll probably catch me with a romantasy book in hand—the spicier, the better! I’m a hobby enthusiast with a lineup of creative passions, from crochet to bookbinding to bedazzling. Cozy vibes are my shit, and I’m a proud introverted extrovert who loves a good balance of quiet days and lively connections. If I’m not designing, I’m likely playing lash artist at the first and only eyelash-exclusive salon in my city. In short: I know your world, and I’m here to help you thrive in it.

I'm more Than Just a Designer

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Inquire now

Let’s Craft the Brand You’ve Been Dreaming Of