More about me
Seven years ago, I started my journey as a lash artist, and today, I’m still in the studio managing a salon and creating beautiful lash sets. But along the way, I discovered my passion for helping women in beauty, wellness, and creative industries build brands that feel like home—brands that clients fall in love with at first sight. I know the hustle because I live it, and I’m here to bring your vision to life.
I live and breathe the service industry, and I know what it’s like to pour your heart into your work. My job is to bring that passion to life with a brand that does the heavy lifting for you: attracting your dream clients and showing the world what makes you exceptional.
From Beauty Pro to Brand Designer—A Journey That Feels Like Yours
Hey, I'm Syd!
Your business stands out as the go-to name in your industry, with no competition in sight.
Your Brand, Built to Attract and Designed to Feel Like You
Imagine a brand that feels like slipping into your favorite outfit—effortless, confidence-boosting, and 100% you. That’s what we’ll create together. Here’s what happens when we do:
Your dream clients see your worth and book without hesitation.
Your branding becomes a magnet, drawing in the kind of clients you love working with.
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- Logo Suite
- Colour palette
- Font Pairings
- Illustrations
- Etc.
Foundational branding for newer biz owners ready to make a powerful first impression.
The Mini
Brand
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- Visual Direction
- Logo suite
- Colour palette
- Font pairings
- Brand collateral
Comprehensive visual branding, perfect for established businesses looking to stand out.
The Brand Boost
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- An in-depth strategy questionnaire
- A 90-minute 1:1 strategy call
- A 60+ page brand strategy document
a deep dive into the who, what, where, when, and why of your brand.
The Brand Plan (Brand Strategy)
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- Everything included within the Brand Boost Package
- Everything included within the Brand Plan Package
- Save $$ with this bundle
Get the best of both worlds with strategy and design in one bundle
The Brand Bundle
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what visionary babes are saying
- she is very detail oriented, timely, thorough with her work and each project she takes on is completely unique to the brand which i love. Not to mention she has fabulous communication! No cookie cutter, copy-paste brands from her! I've worked with some of the most expensive designers from across the world and still always go back to Sydney because she never disappoints in any aspect. HIGHLYYY RECOMMEND! 11/10.
-Blaze Lloyd
Sydney is THE BEST designer-
From the initial consultation to the final product, Sydney was friendly, professional, attentive, and creative. She took the time to truly understand our brand and vision, and translated that into a stunning and cohesive design that perfectly captures who we are as a company.
-Haley Montgomery
I had the pleasure of working with Sydney at Visionary Design Co. for our branding and website design, and I couldn't be happier with the results.
Our clients have found the new website to be very informative and easy to use, we have also seen an increase in traffic and conversions since the launch. The branding materials Visionary Design Co. provided have also helped us to establish a strong and consistent brand identity across all of our marketing channels. This has elevated the business in professionalism, aesthetic and overall vibes, helping us to reach our target clients.
-Haley Montgomery
The website she created for us is not only visually appealing, but also user-friendly and easy to navigate.
She effortlessly brought my dream brand to life and exceeded every expectation. Her dedication to every detail, no matter how small, along with prompt responses and clear communication, made this entire journey incredibly effortless and stress-free for me. It's precisely what every business owner needs!
-Melina Sfetkou
Sydney's work is beyond exceptional—truly among the finest I've encountered in my career.
Together, we’ll refine and polish each element of your brand to perfection, making sure every detail feels right and reflects the high standards you hold for your business.
Refinement & launch
I’ll develop custom visuals that capture the essence of who you are and resonate with your ideal clients, ensuring your brand feels authentic and aligned with your goals.
Creative Direction & Design
We begin by uncovering what makes you unforgettable—your vibe, values, and vision that truly set you apart. This way, your brand reflects the quality and personality you pour into your work every day.
