Fabulash Lounge | Brand & Web Design

Fabulash Lounge is a premier, exclusive lash extension studio, offering a truly unique experience to it's clients. Before starting this project Fabulash didn't have a consistent brand kit. Their website took on many DIY revisions causing it to become messy and hard to navigate.  The aim for this project was to create a very feminine, pink experience to create brand recognition and increase the professionalism of the brand without following the aesthetic standards of "luxury". 

WHAT I DID

+ Brand strategy questionnaire
+ Full brand strategy and creative direction
+ Full logo suite
+ Colour palette
+ Typography suite
+ Brand patterns / illustrations
+ Curated stock image vault
+ Set of instagram templates and launch graphics
+ Brand guidelines document
+Custom built, 7 page website in Showit